McLaren F1 team and their sponsor Chandon have teamed up to find out what female fans think about F1. Great. Finally someone has taken the initiative to find out what fangirls/fanwomen/fanwarriors think! If you haven't found the survey yet, it's here.
Not to sound condescending, but the man who wrote the survey obviously has no mental concept of women as multi-dimensional beings who are distinct from one another. For example, one of the questions is 'More women are watching F1 than ever before, what do you think helps this?' and the options in the drop-down menu are 'successful British drivers,' 'more women involved in the sport,' 'brand associations,' and 'driver personalities/celebrity status.' As though 1) those are the only four reasons to getting into a sport, and 2) all women know what all other women think, like we're cylons who periodically download into some kind of central database with which we're all networked.
There is no option under 'who introduced you to F1' for anyone to select 'family'. In case they haven't noticed, fandoms are largely inherited. My grandfather was a rally driver; I developed a fondness for sports involving engines. Watch any interview with a racing driver - man or woman - and they usually attribute their involvement to a parent with taking them to the track.
I hesitate to use the word 'discourse' outside of an academic feminist setting, but the writer of the survey has obviously never heard of it. If he had, he'd be more familiar with words we use to describe ourselves - for example, the more inclusive 'women' over 'females' - and would know that we have narratives of our own that run parallel to what happens in public.
He also seems ignorant of where women fans hang out on t'internet. I won't divulge where the lady-fans congregate, because they tend to be closed communities. Fan warriors share enthusiasm in P2P networks, and very reluctant to publicise their involvement in open fora.
He does ask (in an unlimited comment box - yay!) what women would like to see more of. From comments in the aforementioned community-specific fora, he probably got a range of answers as diverse as the women who follow the sport. They range from 'less Bernie' to 'more technical coverage'.
So let's throw the questions open. If you don't want to divulge your name, date of birth, and email address for McLaren's/Chandon's corporate records, take it to twitter. Let @McLarenF1 and @ChandonWorlds know what you think about F1. Hashtag it so the rest of us can follow. Possible tags to use: #WhyIWatchF1, #WomenWatchF1Because, #WhyWomenWatchF1. Let them know we're a diverse group of multi-dimensional beings with varied opinions!